Digital marketing involves promoting products or services through digital channels like social media, search engines, email, and mobile apps. It’s important because it allows businesses to reach a broader audience more efficiently and effectively than traditional methods, tailoring messages to target specific demographics and track the results in real-time.

For small businesses, digital marketing offers a cost-effective way to compete with larger competitors, target the right audience, and measure campaign success through analytics. It increases brand visibility, engages with customers directly, and can lead to higher conversion rates.

SEO (Search Engine Optimization)** focuses on improving your website and content to rank higher in organic search results. **PPC (Pay-Per-Click)** is a paid advertising model where you pay each time someone clicks on your ad. While SEO takes time to build momentum, PPC can generate immediate traffic to your site.

Absolutely! Social media is a powerful tool to build brand awareness, engage with your audience, and drive traffic to your website. It’s also a great platform for customer service and feedback. By not being present, you miss out on a vital communication channel and marketing opportunity.

Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and engage a defined audience, with the objective of driving profitable customer action. It’s an essential part of digital marketing, helping to boost SEO, engage with your audience, and establish your brand as an authority in your niche.